Articles liés à Technical Marketing Communication
Synopsis
Few marketing professionals, let alone graduating students, are prepared for the breakneck speed of technical marketing communications in today's Internet economy. This book provides that preparation.
The ease of publishing content to the Internet has challenged many basic communication principles.
Harner and Zimmerman's Technical Marketing Communication offers a conversational, easy-to-follow mix of fundamentals, planning tools, and real-life marketing examples. Harner and Zimmerman first clearly explain the role and responsibility of marketing communication in a technology-filled world. Then they progressively introduce the concepts of needs analysis, audience analysis, strategy development, media choices, tactics, and continuous evaluation. The text is filled with first-hand insights into the successes and failures of technical marketing communication in today's corporate world.
Corporate communication teams as well as students can immediately apply these concepts to their next technical marketing project.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
Présentation de l'éditeur
Few marketing professionals, let alone graduating students, are prepared for the breakneck speed of technical marketing communications in today's Internet economy. This book provides that preparation.
The ease of publishing content to the Internet has challenged many basic communication principles.
Harner and Zimmerman's Technical Marketing Communication offers a conversational, easy-to-follow mix of fundamentals, planning tools, and real-life marketing examples. Harner and Zimmerman first clearly explain the role and responsibility of marketing communication in a technology-filled world. Then they progressively introduce the concepts of needs analysis, audience analysis, strategy development, media choices, tactics, and continuous evaluation. The text is filled with first-hand insights into the successes and failures of technical marketing communication in today's corporate world.
Corporate communication teams as well as students can immediately apply these concepts to their next technical marketing project.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
Résultats de recherche pour Technical Marketing Communication
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Technical Marketing Communication
Edité par
Prentice Hall PTR, 2001
ISBN 10 : 0205324444
ISBN 13 : 9780205324446
Ancien ou d'occasion
Couverture souple
Vendeur : Better World Books, Mishawaka, IN, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Etat : Good. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. N° de réf. du vendeur 18153736-6
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Technical Marketing Communication [Part of the Allyn & Bacon Series in Technical Communication]
Vendeur : HPB-Red, Dallas, TX, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority! N° de réf. du vendeur S_369836951
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TECHNICAL MARKETING COMMUNICA
Edité par
PEARSON EDUCACION, 2001
ISBN 10 : 0205324444
ISBN 13 : 9780205324446
Ancien ou d'occasion
Couverture souple
Vendeur : OM Books, Sevilla, SE, Espagne
Évaluation du vendeur 5 sur 5 étoiles
Etat : usado - bueno. N° de réf. du vendeur 9780205324446
Quantité disponible : 1 disponible(s)