Communication: Principles for a Lifetime, 3/e helps students see the relationships among various facets of communication by anchoring all discussion around five fundamental principles. Understanding that the challenge in any basic communication course is teaching students the myriad of skills, principles, and theories without overwhelming them, Beebe/Beebe/Ivy emphasize the following five key principles of communication throughout their book:
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Communication helps students see the relationships among the concepts, skills, theories, and contexts of communication by anchoring all discussion around five fundamental principles.
Providing both comprehensive and cutting-edge content about communication organized around these five themes, Beebe/Beebe/Ivy cover all of the topics expected in the basic course in a manner that will help both instructors and their students organize the extensive range of material typically covered in the introductory course. With Communication, long after students have forgotten the lists of terms and definitions typically emphasized in this course, they will remember that all of communication revolves around these five basic principles.
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