Quatrième de couverture
“…this text represents one of the best that I have read.”
~ Cherie Cannon, Miami-Dade College
Communication: Principles for a Lifetime, 3/e helps students see the relationships among various facets of communication by anchoring all discussion around five fundamental principles. Understanding that the challenge in any basic communication course is teaching students the myriad of skills, principles, and theories without overwhelming them, Beebe/Beebe/Ivy emphasize the following five key principles of communication throughout their book:
• Be aware of your communication with yourself and others.
• Effectively use and interpret verbal messages.
• Effectively use and interpret nonverbal messages.
• Listen and respond thoughtfully to others.
• Appropriately adapt messages to others.
New To This Edition
• A new emphasis on communication skills is linked with the trademark communication principles theme in the new end-of-chapter feature called “Principles for a Lifetime: Enhancing Your Skills.” A related figure, the Principles Pentagon, inside the front cover reinforces the theme.
• New and expanded coverage of technology and communication throughout looks at ways technology influences the way we communicate with others. Also, a new appendix features a discussion of mediated communication.
• A new emphasis on ethical communication includes expanded coverage in Chapter 6 and a newly revised interactive ethics feature, “Ethics and Communication.” This feature allows students to consider ethical scenarios and answer questions that reveal their own ethical views.
• A new feature in the Presentational Speaking section, “Developing Your Presentation Step by Step,” illustrates one student’s path through speech creation and delivery.
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Présentation de l'éditeur
Communication helps students see the relationships among the concepts, skills, theories, and contexts of communication by anchoring all discussion around five fundamental principles.
- Written by experienced and highly regarded textbook authors and teachers, Communication: Principles for a Lifetime provides students with all the theory and skills necessary in the introductory course — in a manner that will help them to apply what they learn throughout their lives. Understanding that the challenge in any basic communication course is teaching students the myriad of skills, principles, and theories without overwhelming them, Beebe/Beebe/Ivy emphasize five key principles of communication throughout their book:
- Be aware of your communication with yourself and others.
- Effectively use and understand verbal messages.
- Effectively use and understand nonverbal messages.
- Listen and respond thoughtfully to others.
- Appropriately adapt messages to others.
Providing both comprehensive and cutting-edge content about communication organized around these five themes, Beebe/Beebe/Ivy cover all of the topics expected in the basic course in a manner that will help both instructors and their students organize the extensive range of material typically covered in the introductory course. With Communication, long after students have forgotten the lists of terms and definitions typically emphasized in this course, they will remember that all of communication revolves around these five basic principles.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
- ÉditeurPearson
- Date d'édition2001
- ISBN 10 0205327788
- ISBN 13 9780205327782
- ReliureBroché
- Langueanglais
- Coordonnées du fabricantnon disponible