Mass Communication Theories: Explaining Origins, Processes, and Effects - Couverture souple

DeFleur, Melvin L.

Couverture souple

ISBN 10 : 0205331726 ISBN 13 : 9780205331727

Editeur : Routledge, 2009

Synopsis

An intimate examination of the lives and times of prominent mass communication theorists both past and present, Mass Communication Theories: Explaining Origins, Processes, and Effects explores mass communication theories within the social and cultural context that influenced their origins. Includes four new theories developed specifically for this book  to provide readers with a more complete understanding of the processes and effects of contemporary mass media influences.

A propos du livre

À propos de l?auteur

Melvin L. DeFleur, Boston University
Margaret DeFleur, Boston University

À propos de la quatrième de couverture

This book offers the following features:

• Includes four new theories (ch. 15, Information Utility Theory; ch.17, Social Expectations Theory; ch.20, Creeping Cycle of Desensitization; ch.23, Collateral Instruction Theory) developed specifically for this book  to provide readers with a more complete understanding of the processes and effects of contemporary mass media influences.
• Explores the historical and cultural events that shaped each theory, adding to our continued accumulation of knowledge and understanding of ways that mass communication plays a part in shaping both individual behavior and the features of our constantly changing society.
• Clear, jargon-free writing make the basic concepts behind the theories accessible to readers
  
• “Formalization” of theories, founded at the end of each chapter, provides clarity and moves mass communication theories into the realm of traditional scientific fields

Détails de l'édition

• Éditeur: Routledge
• Date d'édition: 2009
• Langue: anglais
• ISBN 10: 0205331726
• ISBN 13: 9780205331727
• Reliure: Broché
• Nombre de pages: 380
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible