Toward the Common Good: Perspectives in International Public Relations - Couverture souple

Tilson APR Fellow PRSA, Donn James; Alozie, Emmanuel C.

 
9780205361380: Toward the Common Good: Perspectives in International Public Relations
Couverture souple
ISBN 10 : 0205361382 ISBN 13 : 9780205361380
Editeur : Pearson, 2004

Synopsis

Toward the Common Good presents the first comprehensive discussion and analysis of public relations in emerging democracies by the world's leading scholars in the field. Focusing on countries in Latin America, Europe, Africa, and Asia, this text offers both theoretical foundations and practical applications for public relations in a global context.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de la quatrième de couverture

Toward the Common Good presents the first comprehensive discussion and analysis of public relations in emerging democracies by the world's leading scholars in the field. Focusing on countries in Latin America, Europe, Africa, and Asia, this text offers both theoretical foundations and practical applications for public relations in a global context. It examines a broad range of public relations practices and institutions within a discussion of history, politics, economics, culture, and communication. The text offers a multicultural approach that includes both well-known scholars and new, alternative voices. With cutting-edge research and a global perspective, Toward the Common Good is essential for students preparing for 21st century careers in public relations.

Exciting Features

  • Introductory essays to each regional section, helps students think about issues and trends across the entire region under discussion.
  • Country profiles at the beginning of each chapter give a snapshot of each country for quick reference.
  • Key points listed at the beginning of each chapter, help students get the most from each reading.
  • Discussion questions at the end of every chapter help students recall the main points and think critically about them, and to encourage classroom discussion.
  • Lists of web sites give additional sources for information on topics and organizations referenced in the chapters.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Pearson
Date d'édition
2004
Langue
anglais
ISBN 10 
0205361382
ISBN 13 
9780205361380
Reliure
Broché
Nombre de pages
464
Coordonnées du fabricant
non disponible
Personne responsable
Riccardo Bacigalupo
riccardo.bacigalupo@sanoma.it

Sanoma Italia Via Arconati, 1 �
Milano
20135
Italie