Behind the Message: Information Strategies for Communicators - Couverture souple

Hansen, Kathleen A.; Paul, Nora

Couverture souple

ISBN 10 : 0205386806 ISBN 13 : 9780205386802

Editeur : Pearson, 2004

Synopsis

This successor to the successful Search Strategies in Mass Communication provides a conceptual approach to information-gathering and practical methods for navigating through information tools and techniques.

A propos du livre

À propos de la quatrième de couverture

Behind the Message is a thoroughly revised and updated text based on the highly regarded Search Strategies in Mass Communication, used in many communication programs for 15 years. Written by two nationally recognized experts in information strategy, the book leads students step-by-step through the search and evaluation process while retaining the conceptual and intellectual overview that was the hallmark of Search Strategies. It includes new materials and case studies that illustrate the search and evaluation process as it applies to news and strategic communications messages.

Features

• A conceptual model of the information strategy process is visually illustrated in each chapter, helping students to systematically learn the information strategy process.
• Case studies of the information strategy process illustrate how each information contributor's materials are used in messages.
• A case study is included in the appendix that allows students to see concrete examples of the search process as applied to news and strategic communications messages.
• Cartoons in several chapters offer students a lighthearted look at some of the key concepts discussed in the text.

Détails de l'édition

• Éditeur: Pearson
• Date d'édition: 2004
• Langue: anglais
• ISBN 10: 0205386806
• ISBN 13: 9780205386802
• Reliure: Broché
• Nombre de pages: 336
• Coordonnées du fabricant: non disponible
• Personne responsable: Riccardo Bacigalupo; riccardo.bacigalupo@sanoma.it; ; Sanoma Italia Via Arconati, 1 �; Milano; 20135; Italie