Public Relations: From Theory to Practice - Couverture souple

Hansen-Horn, Tricia; Neff, Bonita Dostal

Couverture souple

ISBN 10 : 0205393551 ISBN 13 : 9780205393558

Editeur : Pearson, 2007

Synopsis

Public Relations: From Theory to Practiceprovides a solid theoretical foundation for the public relations field through a unique theory-to-practice presentation and a variety of case study contexts.

                                       

This practical book examines a range of theories–from functional, cultural, rhetorical, and critical to feminist, postmodern, and alternative–in a variety of contexts compiled from the submissions of nearly thirty professors. As the only current "theory-focused" public relations book published for a U.S. globally connected audience, this book offers what has long been absent in the field–a comprehensive examination of public relations theory as practiced. Public Relations: From Theory to Practice presents theories in conjunction with case study applications that relate directly to the theory. These case studies, taken from diverse contexts, help the reader make connections between theories and their application in the real world. Reflective questions guide the reader through the nuances of this connection.

Détails de l'édition

• Éditeur: Pearson
• Date d'édition: 2007
• Langue: anglais
• ISBN 10: 0205393551
• ISBN 13: 9780205393558
• Reliure: Broché
• Nombre de pages: 420
• Coordonnées du fabricant: non disponible
• Personne responsable: Riccardo Bacigalupo; riccardo.bacigalupo@sanoma.it; ; Sanoma Italia Via Arconati, 1 �; Milano; 20135; Italie