Media, Audiences, Effects: An Introduction to the Study of Media Content and Audience Analysis - Couverture souple

Traudt Ph.D., Paul J.

Couverture souple

ISBN 10 : 0205395678 ISBN 13 : 9780205395675

Editeur : Pearson, 2004

Synopsis

Media, Audiences, Effects teaches students how to evaluate media effects research and better understand the role media play in our everyday lives. This text introduces readers to over 300 contemporary research studies focusing on 12 important topic areas, including television violence, gender and ethnicity, sexuality and pornography, and advertising bans. It provides a framework for understanding how researchers study media effects and what mass communication theory and research tell us about the relationship between media and society.

A propos du livre

À propos de la quatrième de couverture

Media, Audiences, Effects teaches students how to evaluate media effects research and better understand the role media play in our everyday lives.

This text introduces readers to more than 300 contemporary research studies focusing on twelve important topic areas, including television violence, gender and ethnicity, sexuality and pornography, and advertising bans. It provides a framework for understanding how researchers study media effects and what mass communication theory and research tell us about the relationship between media and society.

Features

• Includes summaries of more than 300 articles published since 1990, providing readers with a large body of contemporary research to synthesize, critique, and explore.
• Features research studies in twelve key topic areas including children and advertising, race and ethnic stereotyping, and television and presidential politics, helping students truly engage in topics that affect their lives.
• Includes two introductory chapters (Chapters 2 & 3) on research methods, providing students with tools for analyzing qualitative and quantitative research.
• Provides summaries of current qualitative and quantitative research, allowing students to see different approaches to media inquiry in practice.

Détails de l'édition

• Éditeur: Pearson
• Date d'édition: 2004
• Langue: anglais
• ISBN 10: 0205395678
• ISBN 13: 9780205395675
• Reliure: Broché
• Nombre de pages: 224
• Coordonnées du fabricant: non disponible
• Personne responsable: Riccardo Bacigalupo; riccardo.bacigalupo@sanoma.it; ; Sanoma Italia Via Arconati, 1 �; Milano; 20135; Italie