writing Winning Proposals: PR Cases - Couverture souple

Hagley, Tom

Couverture souple

ISBN 10 : 0205461018 ISBN 13 : 9780205461011

Editeur : Routledge, 2005

Synopsis

PR Cases: Writing Winning Proposals shows readers how to develop successful public relations plans and allows them to apply their skills in ten diverse, real-world cases. Information is presented from the perspective of those who review public relations plans, so it shows specifically what plan reviewers want to see in a plan and how they want the information presented.

A propos du livre

À propos de l?auteur

Tom Hagley joined the faculty of the School of Journalism and Communication in 2001 following 30 years of professional practice in public relations. He was the 2007 recipient of the Jonathan Marshall Award for innovative teaching. He earned B.S. and M.S. degrees and ROTC commission from Ohio University. Prior to his work in public relations, he was a rifle platoon leader in Vietnam, 1966, with Bronze Star for meritorious service, 1st Division (Big Red One), 1st Battalion, 26th Infantry Blue Spaders, the unit that most recently was at the center of trying to put down spiraling violence in eastern Bagdad when Iraq was on the brink of all-out civil war late in 2006

Détails de l'édition

• Éditeur: Routledge
• Date d'édition: 2005
• Langue: anglais
• ISBN 10: 0205461018
• ISBN 13: 9780205461011
• Reliure: Broché
• Nombre de pages: 304
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible