Business and Professional Communication: Plans, Processes, and Performance - Couverture souple

DiSanza, James R.; Legge, Nancy J.

Couverture souple

ISBN 10 : 0205581854 ISBN 13 : 9780205581856

Editeur : Pearson, 2008

Synopsis

Grounded in real business examples and fundamental skill-building, Business and Professional Communication places a strong emphasis on presentations in business settings to better prepare readers for the realities of daily career life. This book’s comprehensive topic coverage provides clear guidance for all communication practices in businesses and organizations. Centered on the notion that business communication can influence the interpretation of issues and events, Business and Professional Communication provides readers with practical tips, contemporary applications, and a survey of the relevant theories.

A propos du livre

À propos de la quatrième de couverture

 

Business and Professional Communication: Plans, Processes, and Performance, 4/e

James R. DiSanza, IdahoState University
Nancy J. Legge, IdahoState University

 

Grounded in real business examples and fundamental skill-building, Business and Professional Communication places a strong emphasis on presentations in business settings to help you prepare for the realities of daily career life. This text’s comprehensive topic coverage provides clear guidance for all communication practices in businesses and organizations. Centered on the notion that business communication can influence the interpretation of issues and events, this text provides practical tips, contemporary applications, and a survey of the relevant theories.

 

FEATURES:

• Highlights some of the most recent crises affecting American businesses and government, including JetBlue, Hurricane Katrina, Major League Baseball’s steroid scandal, E-coli in California spinach, and consumer product dangers from China (pet food, lead paint in toys, defective tires).  
• Incorporates a new section on methods of building customer trust during sales meetings and presentations.
• Includes new figures identifying the foursources of power in interpersonal relationships, as well as methods of overcoming informal network barriers for women and minorities.

Détails de l'édition

• Éditeur: Pearson
• Date d'édition: 2008
• Langue: anglais
• ISBN 10: 0205581854
• ISBN 13: 9780205581856
• Reliure: Broché
• Numéro d'édition: 4
• Nombre de pages: 301
• Coordonnées du fabricant: non disponible
• Personne responsable: Riccardo Bacigalupo; riccardo.bacigalupo@sanoma.it; ; Sanoma Italia Via Arconati, 1 �; Milano; 20135; Italie