Public Relations Writing and Media Techniques - Couverture souple

Wilcox, Dennis L.; Reber, Bryan H.

Couverture souple

ISBN 10 : 0205843948 ISBN 13 : 9780205843947

Editeur : Pearson, 2012

Synopsis

The most comprehensive and up-to-date public relations writing text available has just been updated in its 7^th edition. With real-world examples of award-winning work by PR professionals, Public Relations Writing and Media Techniques continues to help readers master the many techniques needed to reach a variety of audiences in today’s digital age. This book emphasizes the nuts and bolts of writing, producing, and distributing public relations materials through traditional and social media, making it valuable to public relation professionals and students alike.

A propos du livre

Présentation de l'éditeur

The most comprehensive and up-to-date public relations writing text available has just been updated in its 7th edition. With real-world examples of award-winning work by PR professionals, Public Relations Writing and Media Techniques continues to help readers master the many techniques needed to reach a variety of audiences in today’s digital age. This book emphasizes the nuts and bolts of writing, producing, and distributing public relations materials through traditional and social media, making it valuable to public relation professionals and students alike.

Détails de l'édition

• Éditeur: Pearson
• Date d'édition: 2012
• Langue: anglais
• ISBN 10: 0205843948
• ISBN 13: 9780205843947
• Reliure: Broché
• Nombre de pages: 534
• Coordonnées du fabricant: non disponible
• Personne responsable: Riccardo Bacigalupo; riccardo.bacigalupo@sanoma.it; ; Sanoma Italia Via Arconati, 1 �; Milano; 20135; Italie