Articles liés à The Selling Process; A Handbook of Salesmanship Principles
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Présentation de l'éditeur
Sixth Edition IN 1904 I sold my services as aC ertified PuU ic Accountant to Henry Ford and became Auditor of the Ford Motor Comjiany. Three years later I sold mysdf into the big job ctC ommercial and General Sales Manager. Then ftwdve years I directed the marketing ofF cfrd products all over the world. Our sales were multiidied 132 times from 6,181 to 815,912 cars a year. In selling my po sonal services and ideas, and in selling goods, I have used a particular sdling process. I have learned what sales principles and methods are most effective. That the practice of these principles and methods assures success in selling has been proved, not only in my own wide experience, but also by tests I have made with the thousands of salesmen it has been my privilege to direct as an executive. Many of the best salesmen we had in the Ford Motor Company were developed from flat failures into certain successes by training in the selling process we worked out. More than fifty thousand salesmen and sales managers are using this selling process in their daily work. The present book describing and explaining it is now in the sixth edition; though it was first published only two years ago.
(Typographical errors above are due to OCR software and don't occur in the book.)
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