Reputation Analytics: Public Opinion for Companies - Couverture rigide

Diermeier, Daniel

 
9780226029627: Reputation Analytics: Public Opinion for Companies
Couverture rigide
ISBN 10 : 022602962X ISBN 13 : 9780226029627
Editeur : University of Chicago Press, 2023

Synopsis

A scientific approach to corporate reputation from the field's leading scholar.

Public opinion is a core factor of any organization's success--and sometimes its failings. Whether through crisis, mismanagement, or sudden shifts in public sensibility, an organization can run afoul in the span of a Tweet.

In Reputation Analytics, Daniel Diermeier offers the first rigorous analytical framework for understanding and managing corporate reputation and public perception. Drawing on his expertise as a political scientist and management scholar, Diermeier incorporates lessons from game theory, psychology, and text analytics to create a methodology that has immediate application in both scholarship and practice.

A milestone work from one of social science's most eminent scholars, Reputation Analytics unveils an advanced understanding of an elusive topic, resulting in an essential guide for academics and readers across industries.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l?auteur

Daniel Diermeier is chancellor of Vanderbilt University and formerly the provost of the University of Chicago. He is the author of five books, most recently of Reputation Analytics, also published by the University of Chicago Press.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
University of Chicago Press
Date d'édition
2023
Langue
anglais
ISBN 10 
022602962X
ISBN 13 
9780226029627
Reliure
Relié
Numéro d'édition
1
Nombre de pages
496
Coordonnées du fabricant
non disponible
Personne responsable
non disponible