Market Day in Provence - Couverture rigide

De La Pradelle, Michele

Couverture rigide

ISBN 10 : 0226141845 ISBN 13 : 9780226141848

Editeur : University of Chicago Press, 2006

Synopsis

At farmers' markets, we expect to see fruit bursting with juicy sweetness and produce greener than a golf course. For Michele de La Pradelle these expectations are mostly the result of a show performed by merchants and sustained by our propensity to see what we want to see. Hailed upon its release in France, the award-winning "Market Day in Provence" lays bare the mechanisms of the contemporary outdoor market by providing a definitive account of the centuries-old institution at Carpentras, a city near Avignon in the south of France famous for its quintessential public street market. The renewal and celebration of the outdoor market culture in recent years, argues La Pradelle, artfully masks a fierce commitment to modern-day free-market economics. Responding to consumer desire for an experience that recalls a time before impersonal supermarket chains and mass-produced products, buyers and sellers alike create an atmosphere built on various fictions. Vendors at the market at Carpentras, for example, oblige patrons by acting like lifelong acquaintances of those whom they've only just met as they dispense free samples and lively, witty banter. Likewise, going to the market to look for "freshness" becomes a way for the consumer to signify the product's relation to nature - a denial of the workaday reality of growing melons under plastic sheets, then machine-sorting, crating, and transporting them. Offering captivating descriptions of goods and the friendly exchanges between buyers and sellers, "Market Day in Provence" will be devoured by any reader with an interest in areas as diverse as food, ethnography, globalization, modernity, and French culture.

A propos du livre

À propos de l?auteur

Michele de La Pradelle (1944-2004) was director of studies at l'Ecole des hautes etudes en sciences sociales and author of Paris Luxe and Urbanisation et enjeux quotidiens. Amy Jacobs has translated a number of books, including An Anthropology for Contemporaneous Worlds by Marc Auge.

Détails de l'édition

• Éditeur: University of Chicago Press
• Date d'édition: 2006
• Langue: anglais
• ISBN 10: 0226141845
• ISBN 13: 9780226141848
• Reliure: Relié
• Nombre de pages: 264
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible