Articles liés à Doing Style: Youth and Mass Mediation in South India

Doing Style: Youth and Mass Mediation in South India - Couverture souple

Nakassis, Constantine V.

 
9780226327853: Doing Style: Youth and Mass Mediation in South India
Couverture souple
ISBN 10 : 022632785X ISBN 13 : 9780226327853
Editeur : University of Chicago Press, 2016

Synopsis

In Doing Style, Constantine V. Nakassis explores the world of youth and mass media in South India, where what Tamil youth call “style” anchors their day-to-day lives and media worlds. Through intimate ethnographic descriptions of college life in Tamil Nadu, Nakassis explores the complex ways that acts and objects of style such as brand fashion, English slang, and film representations express the multiple desires and anxieties of this generation, who live in the shadow of the promise of global modernity.

As Nakassis shows, while signs of the global, modern world are everywhere in post-liberalization India, for most of these young people this world is still very distant—a paradox that results in youth’s profound sense of being in between. This in-betweenness manifests itself in the ambivalent quality of style, the ways in which stylish objects are necessarily marked as counterfeit, mixed, or ironical. In order to show how this in-betweenness materializes in particular media, Nakassis explores the entanglements between youth peer groups and the sites where such stylish media objects are produced, arguing that these entanglements deeply condition the production and circulation of the media objects themselves. The result is an important and timely look at the tremendous forces of youth culture, globalization, and mass media as they interact in the vibrancy of a rapidly changing India.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Constantine V. Nakassis is assistant professor of anthropology at the University of Chicago.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
University of Chicago Press
Date d'édition
2016
Langue
anglais
ISBN 10 
022632785X
ISBN 13 
9780226327853
Reliure
Broché
Numéro d'édition
1
Nombre de pages
336
Coordonnées du fabricant
non disponible
Personne responsable
non disponible