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Image Makers: Advertising, Public Relations, and the Ethos of Advocacy - Couverture rigide

Jackall, Robert; Hirota, Janice M.

 
9780226389165: Image Makers: Advertising, Public Relations, and the Ethos of Advocacy
Couverture rigide
ISBN 10 : 0226389162 ISBN 13 : 9780226389165
Editeur : University of Chicago Press, 2000

Synopsis

"An exceptional book on an important topic, "Image Makers" is a brilliant account of the rise of advertising as an occupation and its transformation into a cultural form as well as an institutional logic of advocacy and expertise that now touches every corner of contemporary life."--David L. Altheide, author of "An Ecology of Communication: Cultural Formats of Control."

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos des auteurs

Robert Jackall is the Class of 1956 Professor of Sociology and Social Thought at Williams College. His books include Moral Mazes: The World of Corporate Managers and Wild Cowboys: Urban Marauders & the Forces of Order.

Janice M. Hirota is an anthropologist who has done extensive fieldwork in urban America. In addition to her research on ad makers, she has studied community activists, social service providers, and poor and homeless populations in New York and other U.S. cities.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
University of Chicago Press
Date d'édition
2000
Langue
anglais
ISBN 10 
0226389162
ISBN 13 
9780226389165
Reliure
Relié
Numéro d'édition
2
Nombre de pages
341
Coordonnées du fabricant
non disponible
Personne responsable
non disponible