Cultural history on a grand scale, this immensely readable book—the summation of decades of study by one of the world's great scholars of the book—is the story of writing from its very beginnings to its recent transformations through technology.
Traversing four millennia, Martin offers a chronicle of writing as a cultural system, a means of communication, and a history of technologies. He shows how the written word originated, how it spread, and how it figured in the evolution of civilization. Using as his center the role of printing in making the written way of thinking dominant, Martin examines the interactions of individuals and cultures to produce new forms of "writing" in the many senses of authorship, language rendition, and script.
Martin looks at how much the development of writing owed to practical necessity, and how much to religious and social systems of symbols. He describes the precursors to writing and reveals their place in early civilization as mnemonic devices in service of the spoken word. The tenacity of the oral tradition plays a surprisingly important part in this story, Martin notes, and even as late as the eighteenth century educated individuals were trained in classical rhetoric and preferred to rely on the arts of memory. Finally, Martin discusses the changes to writing wrought by the electronic revolution, offering invaluable insights into the influence these new technologies have had on children born into the computer age.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
Cultural history on a grand scale, this immensely readable book—the summation of decades of study by one of the world's great scholars of the book—is the story of writing from its very beginnings to its recent transformations through technology.
Traversing four millennia, Martin offers a chronicle of writing as a cultural system, a means of communication, and a history of technologies. He shows how the written word originated, how it spread, and how it figured in the evolution of civilization. Using as his center the role of printing in making the written way of thinking dominant, Martin examines the interactions of individuals and cultures to produce new forms of "writing" in the many senses of authorship, language rendition, and script.
Martin looks at how much the development of writing owed to practical necessity, and how much to religious and social systems of symbols. He describes the precursors to writing and reveals their place in early civilization as mnemonic devices in service of the spoken word. The tenacity of the oral tradition plays a surprisingly important part in this story, Martin notes, and even as late as the eighteenth century educated individuals were trained in classical rhetoric and preferred to rely on the arts of memory. Finally, Martin discusses the changes to writing wrought by the electronic revolution, offering invaluable insights into the influence these new technologies have had on children born into the computer age.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
Vendeur : World of Books (was SecondSale), Montgomery, IL, Etats-Unis
Paperback. Etat : Fair. This study is the story of writing from its beginnings to its recent transformations through technology. The author shows how the written word originated, how it spread and how it figured in the evolution of civilization. N° de réf. du vendeur 00102382144
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Vendeur : ThriftBooks-Atlanta, AUSTELL, GA, Etats-Unis
Paperback. Etat : Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less. N° de réf. du vendeur G0226508366I5N00
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Vendeur : ThriftBooks-Dallas, Dallas, TX, Etats-Unis
Paperback. Etat : Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. N° de réf. du vendeur G0226508366I3N00
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Vendeur : HPB-Red, Dallas, TX, Etats-Unis
Paperback. Etat : Acceptable. Connecting readers with great books since 1972. Used textbooks may not include companion materials such as access codes, etc. May have condition issues including wear and notes/highlighting. We ship orders daily and Customer Service is our top priority! N° de réf. du vendeur S_477184659
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Vendeur : HPB-Red, Dallas, TX, Etats-Unis
Paperback. Etat : Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority! N° de réf. du vendeur S_458587972
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Vendeur : HPB-Diamond, Dallas, TX, Etats-Unis
Paperback. Etat : Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority! N° de réf. du vendeur S_474836858
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Vendeur : World of Books Inc, Montgomery, IL, Etats-Unis
Paperback. Etat : Fair. This study is the story of writing from its beginnings to its recent transformations through technology. The author shows how the written word originated, how it spread and how it figured in the evolution of civilization. N° de réf. du vendeur CIN0226508366A
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Vendeur : Arundel Books, Seattle, WA, Etats-Unis
Trade Paperback. Etat : Very Good. Very Good paperback copy; tight binding with clean interior, mild spine fade. 8vo. - over 7¾ in. - 9¾ in., 591pp. N° de réf. du vendeur 667250
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Vendeur : Better World Books Ltd, Dunfermline, Royaume-Uni
Etat : Good. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. N° de réf. du vendeur GRP76114259
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Vendeur : Phatpocket Limited, Waltham Abbey, HERTS, Royaume-Uni
Etat : Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. N° de réf. du vendeur Z1-B-033-02610
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