In this companion volume to "Iconology", the author extends his investigation to pictures - the concrete, representational objects in which images appear. Although we have 1000s of words about pictures, Mitchell notes that we do not yet have a satisfactory theory of them. What we have is a variety of disciplines - semiotics, philosophical inquiries into representation, new departures in art history, and studies in mass media. Identifying the problems inherent in the attempt to master visual representation with verbal discourse, Mitchell proposes instead to "picture theory." He looks at the way pictures function in theories about culture, consciousness and representation, and at theory itself as a form of picturing. Focusing on Spike Lee's "Do the Right Thing", Oliver Stone's "JFK", and television coverage of the Gulf War, he examines the capacity of visual images to awaken or stifle public debate, collective emotion and political violence.
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What precisely, W. J. T. Mitchell asks, are pictures (and theories of pictures) doing now, in the late twentieth century, when the power of the visual is said to be greater than ever before, and the "pictorial turn" supplants the "linguistic turn" in the study of culture? This book by one of America's leading theorists of visual representation offers a rich account of the interplay between the visible and the readable across culture, from literature to visual art to the mass media.
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