Emotional Decisions: Trade-Off Difficulty and Coping in Consumer Choice - Couverture souple

Luce, Mary Frances; Bettman, James R.; Payne, John W.

Couverture souple

ISBN 10 : 0226534332 ISBN 13 : 9780226534336

Editeur : University of Chicago Press, 2001

Synopsis

Decision-making can be difficult and often results in necessary trade-offs, eg. safety versus prices in the purchasing of an automobile. This work provides a model of trade-off difficulty, focusing on its antecedents and consequences. The authors advance a new framework for the integration of the emotional and cognitive aspects of decision-making and argue that consumers perceive and appraise their choices in light of their goals and potential coping strategies.

Détails de l'édition

• Éditeur: University of Chicago Press
• Date d'édition: 2001
• Langue: anglais
• ISBN 10: 0226534332
• ISBN 13: 9780226534336
• Reliure: Broché
• Nombre de pages: 209
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible