The Market Structure of Sports - Couverture souple

Scully, Gerald W.

Couverture souple

ISBN 10 : 0226743950 ISBN 13 : 9780226743950

Editeur : University of Chicago Press, 1995

Synopsis

Through a detailed economic assessment of the current business of professional sports and prospects for the future in the United States, Scully examines the factors that determine players' salaries; management practices and franchise values; and long-term, short-term, and corporate ownership. Scully shows, for example, that while the economic growth of the last two decades was fueled primarily by sales of television rights, the broadcast market has become saturated and teams will have to look elsewhere for income in the 1990s.

This book offers technical insights that will interest business economists and professionals in sports management.

A propos du livre

Présentation de l'éditeur

Through a detailed economic assessment of the current business of professional sports and prospects for the future in the United States, Scully examines the factors that determine players' salaries; management practices and franchise values; and long-term, short-term, and corporate ownership. Scully shows, for example, that while the economic growth of the last two decades was fueled primarily by sales of television rights, the broadcast market has become saturated and teams will have to look elsewhere for income in the 1990s.

This book offers technical insights that will interest business economists and professionals in sports management.

Détails de l'édition

• Éditeur: University of Chicago Press
• Date d'édition: 1995
• Langue: anglais
• ISBN 10: 0226743950
• ISBN 13: 9780226743950
• Reliure: Broché
• Nombre de pages: 214
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible