On Communication and Social Influence - Couverture rigide

Tarde, Gabriel

Couverture rigide

ISBN 10 : 0226789705 ISBN 13 : 9780226789705

Editeur : University of Chicago Press, 1969

A propos du livre

Présentation de l'éditeur :

Gabriel Tarde ranks as one of the most outstanding sociologists of nineteenth-century France, though not as well known by English readers as his peers Comte and Durkheim. This book makes available Tarde's most important work and demonstrates his continuing relevance to a new generation of students and thinkers. Tarde's landmark research and empirical analysis drew upon collective behavior, mass communications, and civic opinion as elements to be explained within the context of broader social patterns. Unlike the mass society theorists that followed in his wake, Tarde integrated his discussions of societal change at the macrosocietal and individual levels, anticipating later twentieth-century thinkers who fused the studies of mass communications and public opinion research. Terry N. Clark's introduction, considered the premier guide to Tarde's opus, accompanies this important work.

Biographie de l'auteur :

Gabriel Tarde (1843-1904) was one of the founding fathers of sociology. Terry N. Clark is professor of sociology at the University of Chicago.

À propos de cette édition

• Éditeur: University of Chicago Press
• Date d'édition: 1969
• ISBN 10: 0226789705
• ISBN 13: 9780226789705
• Reliure: Relié
• Nombre de pages: 334