The Total Survey Error Approach: A Guide to the New Science of Survey Research - Couverture souple

Weisberg, Herbert F. F.

 
9780226891286: The Total Survey Error Approach: A Guide to the New Science of Survey Research
Couverture souple
ISBN 10 : 0226891283 ISBN 13 : 9780226891286
Editeur : University of Chicago Press, 2005

Synopsis

In 1939, George Gallup's American Institute of Public Opinion published a pamphlet optimistically titled The New Science of Public Opinion Measurement. At the time, though, survey research was in its infancy, and only now, six decades later, can public opinion measurement be appropriately called a science, based in part on the development of the total survey error approach.

Herbert F. Weisberg's handbook presents a unified method for conducting good survey research centered on the various types of errors that can occur in surveys—from measurement and nonresponse error to coverage and sampling error. Each chapter is built on theoretical elements drawn from specific disciplines, such as social psychology and statistics, and follows through with detailed treatments of the specific types of error and their potential solutions. Throughout, Weisberg is attentive to survey constraints, including time and ethical considerations, as well as controversies within the field and the effects of new technology on the survey process—from Internet surveys to those completed by phone, by mail, and in person. Practitioners and students will find this comprehensive guide particularly useful now that survey research has assumed a primary place in both public and academic circles.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l?auteur

Herbert F. Weisberg is professor of political science and director of the Center for Survey Research at The Ohio State University. He is coauthor of Introduction to Survey Research, Polling, and Data Analysis, now in its third edition.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
University of Chicago Press
Date d'édition
2005
Langue
anglais
ISBN 10 
0226891283
ISBN 13 
9780226891286
Reliure
Broché
Nombre de pages
400
Coordonnées du fabricant
non disponible
Personne responsable
non disponible

Autres éditions populaires du même titre

9780226891279: The Total Survey Error Approach: A Guide To The New Science Of Survey Research

Edition présentée

ISBN 10 :  0226891275 ISBN 13 :  9780226891279
Editeur : University of Chicago Press, 2005
Couverture rigide