This popular core textbook provides an authoritative introduction to business management. Covering all the functional areas of the field, the text provides a robust framework to help students understand the inter-relatedness of different aspects of management and how they fit together in an organisation. Strong emphasis is placed throughout on providing students with a thorough and practical grounding in the topic, with a focus on helping them developing effective management skills. Now in its fourth edition, Introduction to Management has been fully updated and expanded to cover new developments in the field.
Written by a leading expert with extensive management experience, this is ideal reading for students studying introductory courses in management at undergraduate, postgraduate or MBA level. It does not require prior knowledge of business and management.
New to this Edition:
- Includes new chapters on innovation, enterprise, risk management, ethics and responsibility
- New ‘Management in focus’ boxes providing interesting and useful insights into management practice in the real world
- New ‘Critical thinking, analysis and evaluation’ feature to encourage students to think deeply about management problems
Accompanying online resources for this title can be found at bloomsburyonlineresources.com/introduction-to-management-fourth-edition. These resources are designed to support teaching and learning when using this textbook and are available at no extra cost.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
RICHARD PETTINGER is Lecturer in Management Studies at University College London, UK.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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