Creativity: Unconventional Wisdom from 20 Accomplished Minds - Couverture rigide

Meyers, H.; Gerstman, R.

Couverture rigide

ISBN 10 : 0230001343 ISBN 13 : 9780230001343

Editeur : Palgrave Macmillan, 2007

Synopsis

This book is about creativity in business, management and many professions. The authors have interviewed well known creative people to identify how creative methods work. Their analysis shows that while there are common themes, creativity will also solve problems with uncommon results. This book is of interest to anyone concerned with creativity.

A propos du livre

À propos de l'auteur

HERBERT MEYERS is the retired founding managing partner of Gerstman+Meyers (now Interbrand) a leading brand identity and design consultancy servicing Fortune 500 clients. As president of Global Design Network (GDN), a Gerstman+Meyers subsidiary, the company serviced corporate clients worldwide. Herbert Meyers previously co-authored The Marketer's Guide to Successful Package Design and, together with Richard Gerstman, co-authored Branding @ the Digital Age and The Visionary Package.

RICHARD GERSTMAN is chairman emeritus of Interbrand US, a leading international brand consultancy, and founding managing partner of Gerstman+Meyers. He has worked extensively with international corporate clients including Procter& Gamble, Kellogg's, Johnson& Johnson, and General Motors. Richard Gerstman is also a co-founder of BrandWizard, a leading company in brand and production resource management. He has won numerous design awards, holds several design and utility patents and is a frequent lecturer on marketing issues.

Détails de l'édition

• Éditeur: Palgrave Macmillan
• Date d'édition: 2007
• Langue: anglais
• ISBN 10: 0230001343
• ISBN 13: 9780230001343
• Reliure: Relié
• Nombre de pages: 236
• Coordonnées du fabricant: Springer Nature Customer Service Center GmbH; ProductSafety@springernature.com; ; Europaplatz 3,69115 Heidelberg, Germany; Heidelberg; 69115; Allemagne