The Behavioral Economics of Brand Choice - Couverture rigide

Foxall, G.; Olivera-Castro, Jorge M.; Schrezenmaier, Teresa C.; James, V.

Couverture rigide

ISBN 10 : 0230006833 ISBN 13 : 9780230006836

Editeur : Palgrave Macmillan, 2007

Synopsis

This text presents a cutting edge approach to the analysis of brand choice, relevant to marketing practice and social science. This analysis reveals the causes of consumer choice that underlie brand selection; the role of price and non-price elements of marketing; a new way of describing the structure of markets and analyzing consumer behaviour.

A propos du livre

À propos de l'auteur

GORDON FOXALL is Distinguished Research Professor at Cardiff University, UK. He is a graduate of the Universities of Birmingham (PhD business) and Strathclyde (PhD psychology), and holds a higher doctorate of the University of Birmingham (DSocSc). He is a Fellow of both the British Psychological Society (FBPsS) and the British Academy of Management (FBAM), and an Academician of the Academy of Learned Societies for the Social Sciences (AcSS).

JORGE M.OLIVEIRA-CASTRO is an Associate Professor of Psychology at the University of Brasilia, Brazil. He is a graduate of the University of Brasilia (Psychologist and Masters) and Auburn University (PhD). His research interests lie in the experimental analysis of behaviour and in the application of learning and behavioral economic principles to the analysis of consumer behavior.

VICTORIA JAMES is a Lecturer in Marketing and Strategy. Her research interests lie in the application of behavioral psychology to consumer choice models. Her undergraduate work was at the University of Birmingham and she has also graduated from Cardiff University (Postgraduate Diploma) and Keele University (PhD Management).

TERESA SCHREZENMAIER works for Prophet, a leading brand strategy consultancy in London. She started her career as a Research Associate, working in the field of consumer psychology. Teresa is a graduate of Cardiff University where she gained a PhD in Marketing, exploring consumer brand choice through the lens of behavioraleconomics.

Détails de l'édition

• Éditeur: Palgrave Macmillan
• Date d'édition: 2007
• Langue: anglais
• ISBN 10: 0230006833
• ISBN 13: 9780230006836
• Reliure: Relié
• Nombre de pages: 311
• Coordonnées du fabricant: Springer Nature Customer Service Center GmbH; ProductSafety@springernature.com; ; Europaplatz 3,69115 Heidelberg, Germany; Heidelberg; 69115; Allemagne