Consumed: Rethinking Business in the Era of Mindful Spending - Couverture rigide

Benett, Andrew; O'Reilly, Ann

 
9780230101784: Consumed: Rethinking Business in the Era of Mindful Spending
Couverture rigide
ISBN 10 : 023010178X ISBN 13 : 9780230101784
Editeur : Palgrave Macmillan, 2010

Synopsis

With signs of an economic recovery on the horizon, companies need to take stock of the far-reaching changes incurred by the largest recession since the Great Depression. Today's consumers are no longer comfortable leveraging their credit cards to fulfill their every desire and businesses have to face the fact that as the customer continues to change the economy will inevitably shrink. So how will businesses compete and succeed in an age of mindful consumption? CONSUMED is a forward-thinking look at how shoppers - and consumption - have changed, now and for the foreseeable future, and how businesses must rethink their strategies in order to thrive in this new economic landscape. A worldwide study by Euro RSGC found the following: * More than a quarter of respondents believe their lives would be better if they owned fewer things. * 55 percent of Americans said they're deriving a sense of satisfaction from reducing their purchases during the downturn, and seven in ten global respondents say they feel good about reducing the amount of waste they create. * Nearly half of Americans have no intention of going back to their old shopping patterns, even when the economy rebounds. That's a seismic shift for a country that has long lived by the credo of "more is more." Brand experts Andrew Benett and Ann O'Reilly advise businesses on current and pending shifts in consumer behavior and what they must do to lead in this new economy.

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À propos de l?auteur

ANDREW BENETT is co-CEO of marketing communications agency Euro RSCG NY and global chief strategy officer of Euro RSCG Worldwide. In 2009, Andrew was named to Crain's New York Business's '40 Under 40.' ANN O'REILLY is both a Strategic Planner and Editorial Director of Euro RSCG Worldwide's Knowledge Exchange with nearly 20 years' experience in marketing and publishing. She is co-author of Good for Business (Palgrave Macmillan, 2009), The Future of Men (Palgrave Macmillan 2005), and Buzz: Harness the Power of Influence and Create Demand.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Palgrave Macmillan
Date d'édition
2010
Langue
anglais
ISBN 10 
023010178X
ISBN 13 
9780230101784
Reliure
Relié
Nombre de pages
256
Coordonnées du fabricant
non disponible
Personne responsable
non disponible