Good For Business - Couverture souple

Benett, Andrew

Couverture souple

ISBN 10 : 0230103456 ISBN 13 : 9780230103450

Editeur : Griffin, 2010

Synopsis

In order to satisfy the heightened demands of today's more powerful consumer, corporations from Wal-Mart to GE are undergoing an evolutionary transformation in the way they do business--from their operations and strategies to their relationships with customers and communities. In this timely book, two top branding experts team up with a highly regarded specialist in corporate culture and a leading global search consultant to illustrate how the most dynamic and promising companies of today are charting a new path for the corporate brand of tomorrow. Good for Business outlines four key elements that will serve as the cornerstones of the most successful businesses of the future:

* Purpose Beyond Profit
* Humanized Leadership
* Corporate Consciousness
* Collaborative Partnerships

Today, brands matter a lot, and what companies we do business with also matters. In Good For Business, the authors show not only why building an authentic corporate brand is critical to success, but how to do it in a way that creates more loyal customers, develops a devoted workforce, and makes a social difference in the world at large.

A propos du livre

À propos des auteurs

Andrew Benett is co-CEO of marketing communications agency Euro RSCG NY and global chief strategy officer of Euro RSCG Worldwide. In 2009, Andrew was named to Crain's New York Business's "40 Under 40."

Ann O'Reilly is both a strategic planner and editorial director of Euro RSCG Worldwide's Knowledge Exchange with nearly 20 years' experience in marketing and publishing. She is co-author of Good for Business, The Future of Men, and Buzz: Harness the Power of Influence and Create Demand.

Cavas Gobhai, former CEO of Synectics, is a leading business consultant specializing in strategy and innovation for senior management teams. Over thirty-plus years, he has worked with more than one hundred leading U.S. and international organizations, including Kraft, Coca-Cola, and Bayer.

Greg Welch is global leader for the Consumer Goods & Services Practice at executive search firm Spencer Stuart. He is co-founder of the M50 marketing group and creator of Spencer Stuart's annual CMO Summit and Marketing Officer Practice.

Détails de l'édition

• Éditeur: Griffin
• Date d'édition: 2010
• Langue: anglais
• ISBN 10: 0230103456
• ISBN 13: 9780230103450
• Reliure: Broché
• Nombre de pages: 256
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible