The Objects of Affection: Semiotics and Consumer Culture - Couverture souple

Berger, A.

Couverture souple

ISBN 10 : 0230103731 ISBN 13 : 9780230103733

Editeur : Palgrave Macmillan, 2010

Synopsis

In this book, pre-eminent semiotician Arthur Asa Berger decodes the meanings of common objects of consumption and their perceived 'sacredness' in consumerist cultures. Using semiotic theory, consumer culture is dissected in new and fascinating ways.

A propos du livre

À propos de l?auteur

Arthur Asa Berger is Professor Emeritus of Broadcast and Electronic Communication Arts at San Francisco State University, USA. He is the author or editor of more than sixty books, including Ads, Fads, and Consumer Culture; Shop 'Til You Drop and Agitpop: Political Culture and Communication Theory . Berger is a consulting editor for the journal Humor and is on the editorial committee for Semiotica.

Détails de l'édition

• Éditeur: Palgrave Macmillan
• Date d'édition: 2010
• Langue: anglais
• ISBN 10: 0230103731
• ISBN 13: 9780230103733
• Reliure: Broché
• Nombre de pages: 216
• Coordonnées du fabricant: Springer Nature Customer Service Center GmbH; ProductSafety@springernature.com; ; Europaplatz 3,69115 Heidelberg, Germany; Heidelberg; 69115; Allemagne