We First: How Brands and Consumers Use Social Media To Build a Better World - Couverture rigide

Mainwaring, Simon

 
9780230110267: We First: How Brands and Consumers Use Social Media To Build a Better World
Couverture rigide
ISBN 10 : 0230110266 ISBN 13 : 9780230110267
Editeur : Palgrave Macmillan, 2011

Synopsis

A social media expert with global experience with many of the world's biggest brands - including Nike, Toyota and Motorola - Simon Mainwaring offers a visionary new practice in which brands leverage social media to earn consumer goodwill, loyalty and profit, while creating a third pillar of sustainable social change through conscious contributions from customer purchases. These innovative private sector partnerships answer perhaps the most pressing issue facing business and thought leaders today: how to practice capitalism in a way that satisfies the need for both profit and a healthy, sustainable planet. Mainwaring provides case studies from companies such as P&G, Walmart, Starbucks, Pepsi, Coca-Cola, Toyota, Nike, Whole Foods, Patagonia, and Nestle as well as a bold plan for how corporations need to rethink their strategies.

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À propos de l?auteur

SIMON MAINWARING is the Founder and CEO of WeFirst, a branding firm specializing in the integration of profit and purpose, and is a prominent blogger and international speaker. An award-winning former Nike creative at Wieden & Kennedy and worldwide creative director for Motorola at Ogilvy, he is a member of the AdAge Power 150, the GMI Digital Advisory Board, TED, and serves on the Advisory Board of the Center for Public Diplomacy at the Annenberg School of Communications at the University of Southern California, USA.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Palgrave Macmillan
Date d'édition
2011
Langue
anglais
ISBN 10 
0230110266
ISBN 13 
9780230110267
Reliure
Relié
Numéro d'édition
1
Nombre de pages
256
Coordonnées du fabricant
non disponible
Personne responsable
non disponible

Autres éditions populaires du même titre

9780230341630: We First: How Brands and Consumers Use Social Media to Build a Better World

Edition présentée

ISBN 10 :  0230341632 ISBN 13 :  9780230341630
Editeur : Palgrave Macmillan, 2012
Couverture souple