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Synopsis
A social media expert with global experience with many of the world's biggest brands - including Nike, Toyota and Motorola - Simon Mainwaring offers a visionary new practice in which brands leverage social media to earn consumer goodwill, loyalty and profit, while creating a third pillar of sustainable social change through conscious contributions from customer purchases. These innovative private sector partnerships answer perhaps the most pressing issue facing business and thought leaders today: how to practice capitalism in a way that satisfies the need for both profit and a healthy, sustainable planet. Mainwaring provides case studies from companies such as P&G, Walmart, Starbucks, Pepsi, Coca-Cola, Toyota, Nike, Whole Foods, Patagonia, and Nestle as well as a bold plan for how corporations need to rethink their strategies.
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À propos de l?auteur
SIMON MAINWARING is the Founder and CEO of WeFirst, a branding firm specializing in the integration of profit and purpose, and is a prominent blogger and international speaker. An award-winning former Nike creative at Wieden & Kennedy and worldwide creative director for Motorola at Ogilvy, he is a member of the AdAge Power 150, the GMI Digital Advisory Board, TED, and serves on the Advisory Board of the Center for Public Diplomacy at the Annenberg School of Communications at the University of Southern California, USA.
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We First: How Brands and Consumers Use Social Media to Build a Better World
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St. Martin's Press, 2011
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ISBN 13 : 9780230110267
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We First: How Brands and Consumers Use Social Media to Build a Better World
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We First : How Brands and Consumers Use Social Media to Build a Better World
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Palgrave Macmillan Limited, 2011
ISBN 10 : 0230110266
ISBN 13 : 9780230110267
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Couverture rigide
Edition originale
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We First: How Brands and Consumers Use Social Media to Build a Better World
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St. Martin's Press, 2011
ISBN 10 : 0230110266
ISBN 13 : 9780230110267
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We First: How Brands and Consumers Use Social Media to Build a Better World
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ISBN 10 : 0230110266
ISBN 13 : 9780230110267
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St. Martin's Press, 2011
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ISBN 13 : 9780230110267
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We First: How Brands and Consumers Use Social Media to Build a Better World
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ISBN 13 : 9780230110267
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We First: How Brands and Consumers Use Social Media to Build a Better World
Edité par
St. Martin's Press, 2011
ISBN 10 : 0230110266
ISBN 13 : 9780230110267
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St. Martin's Press, 2011
ISBN 10 : 0230110266
ISBN 13 : 9780230110267
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