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All Eyes East: Lessons from the Front Lines of Marketing to China's Youth - Couverture rigide

Bergstrom, M.

 
9780230120624: All Eyes East: Lessons from the Front Lines of Marketing to China's Youth

Synopsis

All Eyes East: How Chinese Youth will Revolutionize Global Marketing provides brands looking to capitalize on this new world order with the insight they need to understand and capture the world's most powerful audience. Bergstrom provides insights into Chinese youth, revealing what makes them unique from their counterparts around the world.

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À propos de l'auteur

MARY BERGSTROM Founder of Bergstrom Trends, an insights and trends consultancy helping marketers understand and connect with Chinese consumers. She has been featured on NPR's Marketplace; ABC News; The Wall Street Journal and Women's Wear Daily.

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