Innovation Management: Strategy and Implementation Using the Pentathlon Framework - Couverture souple

Goffin, Keith; Mitchell, Rick

Couverture souple

ISBN 10 : 0230205828 ISBN 13 : 9780230205826

Editeur : Palgrave Macmillan, 2010

Synopsis

Managing innovation is a challenge in any organization and demands a wide range of skills. How can you judge whether your department or company is as innovative as it could be? And if it isn't, what can you do and where do you start? Innovation Management begins by separating innovation into five interlocking topics: The Innovation Pentathlon. Using this framework, the authors present the best insights from theory and practice for each topic, together with a variety of tools that can be used to boost performance. Students will value the clear coverage of the academic background and managers will benefit from the 75 case studies that illustrate real-world outcomes. Key Features: - Complete and authoritative coverage of the academic background - Easy-to-follow structure based on The Innovation Pentathlon - Indispensable practical tools and examples - Illustrated with 75 case studies from international organizations, covering both service and manufacturing issues - Web site with additional material for teachers and students - Equal emphasis given to service and manufacturing organisations throughout.

A propos du livre

Biographie de l'auteur

KEITH GOFFIN is Professor of Innovation and New Product Development at Cranfield School of Management, UK. He was previously Director of Graduate Programs at Stuttgart Institute of Management and Technology and has lectured in Italy, Paris, Australia and Malaysia. With substantial industrial experience gained at Hewlett-Packard, he regularly acts as a consultant on innovation management to well-known organisations including Kellogg's, ICL, HSBC and Rank-Xerox.

RICK MITCHELL is Group Technology Director of Domino Printing Services and a Visiting Professor at Cranfield School of Management, UK. He has over thirty years experience in research and development including a period as International Development Manager for Philips Electronics. Rick has been a guest speaker at many academic conferences as well as for the UK Department of Trade & Industry. He currently also teaches at Cambridge University.

Présentation de l'éditeur

Designed primarily for students on MBA and executive education courses, this practical text introduces a new 'pentathlon' framework for discussing key issues. The authors provide pragmatic tools for the effective management of innovation and develops strategies for improving performance in both service and manufacturing companies.

Détails de l'édition

• Éditeur: Palgrave Macmillan
• Date d'édition: 2010
• ISBN 10: 0230205828
• ISBN 13: 9780230205826
• Reliure: Broché
• Langue: anglais
• Numéro d'édition: 2
• Nombre de pages: 416