Metaphor and Gender in Business Media Discourse: A Critical Cognitive Study - Couverture souple

Koller, V.

Couverture souple

ISBN 10 : 0230217079 ISBN 13 : 9780230217072

Editeur : Palgrave Macmillan, 2004

Synopsis

This new study reconciles cognitive metaphor theory with Critical Discourse Analysis to offer a fresh approach to the study of metaphor. In applying this framework to a substantial corpus of texts from business magazines, the author shows how metaphors of war, sports and evolutionary struggle are used to construct business as a masculinized social domain. In view of the subtle but pervasive socio-cognitive impact of these metaphors, the study raises the question of possible alternatives and the scope for change in business media discourse.

A propos du livre

À propos de l?auteur

VERONIKA KOLLER is Lecturer in English Language, Department of Linguistics and English Language, Lancaster University, UK. Her research focuses on cognitive semantics and critical discourse analysis, especially corporate discourse. Her current work addresses the cognitive structure of corporate brands as well as their communication and reception in discourse.

Détails de l'édition

• Éditeur: Palgrave Macmillan
• Date d'édition: 2004
• Langue: anglais
• ISBN 10: 0230217079
• ISBN 13: 9780230217072
• Reliure: Broché
• Nombre de pages: 260
• Coordonnées du fabricant: ProductSafety@springernature.com; ProductSafety@springernature.com; ; Poststr. 9; Darmstadt; 64293; Allemagne