Business Strategy: An Introduction - Couverture souple

Edgar, David; Stonehouse, George

 
9780230218581: Business Strategy: An Introduction

Synopsis

Business Strategy is a compact, plain-speaking textbook for those approaching strategy for the first time. Key features include: international case studies; chapters on current issues such as CSR, emerging markets and new technologies; hot topics: research project areas to investigate, and guru guides: bite-sized bios of key thinkers in the field.

Accompanying online resources for this title can be found at bloomsburyonlineresources.com/business-strategy-3e. These resources are designed to support teaching and learning when using this textbook and are available at no extra cost.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos des auteurs

DAVID EDGAR is Professor of Strategy and Business Transformation at Glasgow Caledonian University, UK.

GEORGE STONEHOUSE is Professor of Strategic Management and Dean of Edinburgh Napier University Business School, UK.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Autres éditions populaires du même titre

9780750642071: Business Strategy: An Introduction

Edition présentée

ISBN 10 :  0750642076 ISBN 13 :  9780750642071
Editeur : Butterworth-Heinemann Ltd, 1999
Couverture souple