PR Today: The Authoritative Guide to Public Relations - Couverture souple

Morris, Trevor; Goldsworthy, Simon

Couverture souple

ISBN 10 : 0230240097 ISBN 13 : 9780230240094

Editeur : Palgrave Macmillan, 2011

Synopsis

Whether you're a student of public relations, someone who hopes to break into one of today's most popular growth industries or someone who wants or needs to understand PR better, this book is for you. PR Today is a new and comprehensive guide to public relations, spanning all aspects of PR work, from fashion to government and from celebrity PR to corporate communications and digital PR. It combines essential, up-to-date and hands-on practical guidance on PR, including individual and group exercises, with thought-provoking analysis of this exciting but enigmatic industry, its ethical dilemmas and the role it plays in the contemporary world - not least its controversial but vital relationship with the media. With many international examples and specially commissioned contributions from leading experts from around the world, PR Today offers a fresh, lively and realistic perspective on its subject, based on the authors' rare combination of top level experience, insider knowledge and years of teaching and writing about PR in many countries.

A propos du livre

À propos de l'auteur

TREVOR MORRISis one of the UK's most senior PR practitioners and a visiting professor at the University of Westminster, UK,where he teaches on a range of postgraduate and undergraduate programmes. Until 2003 Trevor was Chief Executive of Chime Communications Public Relations Group, the UK's largest PR group, with some 250 employees. In over 25 years in the industry Trevor successfully built a major PR consultancy, worked for numerous major companies and government bodies and knew and worked alongside most of the key players in contemporary PR. He maintains a high profile within the industry and industry organisations and has made countless TV, radio and newspaper appearances. PR Week recently described him as one of the most influential people in public relations. SIMON GOLDSWORTHYSenior Lecturer in Public Communication at the University of Westminster, UK. He has a first class degree in History from the University of London, UK. He established London's first Master of Arts course in public relations and has since added the teaching of public relations to the University's well-known undergraduate media studies programme. He has lectured to international audiences, including Johns Hopkins University, USA,and at the Sorbonne, France,where he is a Visiting Professor. His civil service career included three years at the Central Office of Information and press office work for a number of Government departments. He has also worked as a PR consultant in the private sector.

Détails de l'édition

• Éditeur: Palgrave Macmillan
• Date d'édition: 2011
• Langue: anglais
• ISBN 10: 0230240097
• ISBN 13: 9780230240094
• Reliure: Broché
• Nombre de pages: 370
• Coordonnées du fabricant: non disponible
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