Scenario Thinking: Practical Approaches to the Future - Couverture rigide

Wright, G.; Cairns, G.

 
9780230271562: Scenario Thinking: Practical Approaches to the Future

Synopsis

Presents new methods in scenario thinking, based on a mix of high-level research and top-level consultancy experience. The authors describe the logical bases of a range of scenario methods and provide detailed 'road maps' on how to implement them - together with practical examples of their application.

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À propos de l?auteur

George Wright is currently Professor of Management at Durham Business School, University of Durham, UK. He has consulted and provided management development programmes on scenario thinking and decision making with organizations such as Bayer, EADS, Petronas, Scottish Power, Thales, United Utilities, and national and local government in the UK. He has published on scenario thinking in international journals, including Futures, Technological Forecasting and Social Change, International Journal of Forecasting, Journal of Management Studies, and Organization Studies.

George Cairns is currently Head of School of Management at RMIT University, Australia. He has worked with scenario method and delivered workshops for organizations including National Air Traffic Services, South East England Development Agency, the Facility Management Association of Australia, and the Risk Management Institution of Australasia. He has contributed to a project exploring higher education futures for Romania, funded by the European Social Fund, and has published in international journals, including Technological Forecasting and Social Change and Futures.

Both authors can be contacted by e-mail via: scenariothinkers@gmail.com

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Autres éditions populaires du même titre

9781349322619: Scenario Thinking: Practical Approaches to the Future

Edition présentée

ISBN 10 :  134932261X ISBN 13 :  9781349322619
Editeur : Palgrave Macmillan, 2011
Couverture souple