The Media Industries and Their Markets: Quantitative Analyses - Couverture rigide

Couverture rigide

ISBN 10 : 0230277705 ISBN 13 : 9780230277700

Editeur : Palgrave Macmillan, 2010

Synopsis

This book looks at quantitative studies on media markets, examining economic environment, supply and concentration in the media, and demand. It presents the most recent econometric research on the media and their markets, and provides insights on media enterprises, such as, corporate strategy, marketing and advertizing.

A propos du livre

À propos de l'auteur

PATRICK-YVES BADILLO is a Professor at Aix-Marseille University, France; formerly Director of the School of Journalism and Communication of Marseille, 1997-2008; Director and Founder of the Research Institute on Information and Communication; Project Manager, French National Research Agency. Recent publications: Les 100 mots des Télécommunications, Le Nomadisme Numérique, Le Calcul Intensif, Ecologie des Médias.

JEAN-BAPTISTE LESOURD is a Professor at Université de la Méditerranée, France (School of Journalism and Communication of Marseille). He is collaborating with several universities worldwide: University of Geneva (School of Business) in Switzerland, and the University of Western Australia (School of Economics and Commerce). He is interested in economic and financial information, in the economics of media, and in the ethics of financial communication. He has published several books and a number of refereed papers.

Détails de l'édition

• Éditeur: Palgrave Macmillan
• Date d'édition: 2010
• Langue: anglais
• ISBN 10: 0230277705
• ISBN 13: 9780230277700
• Reliure: Relié
• Nombre de pages: 246
• Éditeur: Badillo P., Lesourd J.
• Coordonnées du fabricant: Springer Nature Customer Service Center GmbH; ProductSafety@springernature.com; ; Europaplatz 3,69115 Heidelberg, Germany; Heidelberg; 69115; Allemagne