9780230293229: Media Economics
Couverture souple
ISBN 10 : 0230293220 ISBN 13 : 9780230293229
Editeur : Palgrave, 2015

Synopsis

This core textbook examines the economic paradigms at work in media industries and markets, enabling analysis of the media system as a whole. In addition to succinct accounts of neo-classical and critical political economics, this insightful text offers fresh perspectives for understanding media drawn from two 'heterodox' approaches: institutional economics and evolutionary economics. Applying these paradigms to vital topics and case studies, Stuart Cunningham, Terry Flew and Adam Swift stress the value - and limits - of contending economic approaches in understanding how the media operates today.

Succinct and accessible, this text is essential reading for all students of media and communication studies, as well as those from economics, policy studies, business studies and marketing backgrounds with an interest in the media.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos des auteurs

Stuart Cunningham is Distinguished Professor of Media and Communication at Queensland University of Technology, Australia.

Terry Flew is Professor of Media and Communication in the Creative Industries Faculty at Queensland University of Technology, Brisbane, Australia.

Adam Swift is a Research Fellow at Queensland University of Technology, Australia.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Palgrave
Date d'édition
2015
Langue
anglais
ISBN 10 
0230293220
ISBN 13 
9780230293229
Reliure
Broché
Nombre de pages
192
Coordonnées du fabricant
non disponible
Personne responsable
gpsr@libri.de
gpsr@libri.de

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