Description du livre Buch. Etat : Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Population aging is a powerful megatrend affecting many countries around the world. This demographic shift has vast effects on societies, economies and businesses, and thus also for the advertising industry. Advertising in the Aging Society presents insights from a large-scale content analysis as well as questionnaire surveys among advertising practitioners and consumers in Japan. As the most aged society in the world, Japan lends itself as particularly suitable to study the implications of population aging. This book shows that older people, and especially older women, are highly underrepresented in advertising and are generally portrayed in stereotypical, albeit not necessarily unfavorable ways. This is despite the fact that advertising practitioners have a generally positive view towards using older models, even though only for an older target audience. Finally the book explore how both younger and older consumers perceive the representation of older people in advertising as stereotypical and partly negative, and are willing to boycott companies portraying older people negatively. 180 pp. Englisch. N� de r�f. du vendeur 9780230293397

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Advertising in the Aging Society : Understanding Representations, Practitioners, and Consumers in Japan

Prieler, Michael; Kohlbacher, Florian

Edit� par Palgrave Macmillan (2016)

ISBN 10 : 0230293395 ISBN 13 : 9780230293397

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Description du livre Etat : New. N� de r�f. du vendeur 24493439-n

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Advertising in the Aging Society: Understanding Representations, Practitioners, and Consumers in Japan

Florian Kohlbacher

Edit� par Palgrave Macmillan (2016)

ISBN 10 : 0230293395 ISBN 13 : 9780230293397

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Description du livre Hardback. Etat : New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days. N� de r�f. du vendeur C9780230293397

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Advertising in the Aging Society: Understanding Representations, Practitioners, and Consumers in Japan

Kohlbacher, Florian/ Prieler, Michael

Edit� par Palgrave Macmillan (2016)

ISBN 10 : 0230293395 ISBN 13 : 9780230293397

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Description du livre Hardcover. Etat : Brand New. 155 pages. 8.50x5.75x0.75 inches. In Stock. N� de r�f. du vendeur x-0230293395

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Advertising in the Aging Society: Understanding Representations, Practitioners, and Consumers in Japan

Florian Kohlbacher

Edit� par Palgrave Macmillan (2016)

ISBN 10 : 0230293395 ISBN 13 : 9780230293397

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Description du livre Etat : New. Population aging is a powerful megatrend affecting many countries around the world. This demographic shift has vast effects on societies, economies and businesses, and thus also for the advertising industry. Advertising in the Aging Society presents an insight into advertising practitioners and consumers in Japan. Num Pages: 155 pages, biography. BIC Classification: 1FPJ; KJSA. Category: (P) Professional & Vocational. Dimension: 216 x 140 x 11. Weight in Grams: 358. . 2016. 1st ed. 2016. Hardcover. . . . . N� de r�f. du vendeur V9780230293397

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Advertising in the Aging Society : Understanding Representations, Practitioners, and Consumers in Japan

Michael Prieler

Edit� par Palgrave Macmillan UK (2016)

ISBN 10 : 0230293395 ISBN 13 : 9780230293397

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Description du livre Buch. Etat : Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Population aging is a powerful megatrend affecting many countries around the world. This demographic shift has vast effects on societies, economies and businesses, and thus also for the advertising industry. Advertising in the Aging Society presents insights from a large-scale content analysis as well as questionnaire surveys among advertising practitioners and consumers in Japan. As the most aged society in the world, Japan lends itself as particularly suitable to study the implications of population aging. This book shows that older people, and especially older women, are highly underrepresented in advertising and are generally portrayed in stereotypical, albeit not necessarily unfavorable ways. This is despite the fact that advertising practitioners have a generally positive view towards using older models, even though only for an older target audience. Finally the book explore how both younger and older consumers perceive the representation of older people in advertising as stereotypical and partly negative, and are willing to boycott companies portraying older people negatively. N� de r�f. du vendeur 9780230293397

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