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Advertising in the Aging Society: Understanding Representations, Practitioners, and Consumers in Japan - Couverture rigide
Synopsis
Population aging is a powerful megatrend affecting many countries around the world. This demographic shift has vast effects on societies, economies and businesses, and thus also for the advertising industry. Advertising in the Aging Society presents an insight into advertising practitioners and consumers in Japan.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
À propos de l'auteur
Michael Prieler is Associate Professor in the School of Communication at Hallym University, South Korea. Before this, he worked and studied for several years in Japan. His research focuses on media representations of gender, race/ethnicity, and older people, and has been published in numerous books and international journals.
Florian Kohlbacher is an Associate Professor of Marketing and Innovation in the International Business School Suzhou (IBSS) at Xi'an Jiaotong-Liverpool University (XJTLU) in Suzhou, PR China and the Director of the XJTLU Research Institute on Ageing and Society (RIAS). He is also an adjunct fellow at the Institute of Contemporary Asian Studies (ICAS) at Temple University Japan Campus. Previously, Florian was a Senior Research Fellow and Head of the Business and Economics Section at the German Institute for Japanese Studies (DIJ) Tokyo, Japan, where he lived for 11 years.Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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Advertising in the Aging Society
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Advertising in the Aging Society: Understanding Representations, Practitioners, and Consumers in Japan (eng)
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Advertising in the Aging Society: Understanding Representations, Practitioners, and Consumers in Japan
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Advertising in the Aging Society
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Buch. Etat : Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Population aging is a powerful megatrend affecting many countries around the world. This demographic shift has vast effects on societies, economies and businesses, and thus also for the advertising industry. Advertising in the Aging Society presents insights from a large-scale content analysis as well as questionnaire surveys among advertising practitioners and consumers in Japan. As the most aged society in the world, Japan lends itself as particularly suitable to study the implications of population aging. This book shows that older people, and especially older women, are highly underrepresented in advertising and are generally portrayed in stereotypical, albeit not necessarily unfavorable ways. This is despite the fact that advertising practitioners have a generally positive view towards using older models, even though only for an older target audience. Finally the book explore how both younger and older consumers perceive the representation of older people in advertising as stereotypical and partly negative, and are willing to boycott companies portraying older people negatively. 180 pp. Englisch. N° de réf. du vendeur 9780230293397
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Advertising in the Aging Society: Understanding Representations, Practitioners, and Consumers in Japan
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ISBN 13 : 9780230293397
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Etat : New. Population aging is a powerful megatrend affecting many countries around the world. This demographic shift has vast effects on societies, economies and businesses, and thus also for the advertising industry. Advertising in the Aging Society presents an insight into advertising practitioners and consumers in Japan. Num Pages: 155 pages, biography. BIC Classification: 1FPJ; KJSA. Category: (P) Professional & Vocational. Dimension: 216 x 140 x 11. Weight in Grams: 358. . 2016. 1st ed. 2016. Hardcover. . . . . N° de réf. du vendeur V9780230293397
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Advertising in the Aging Society: Understanding Representations, Practitioners, and Consumers in Japan
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ISBN 10 : 0230293395
ISBN 13 : 9780230293397
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Advertising in the Aging Society: Understanding Representations, Practitioners, and Consumers in Japan
Edité par
Palgrave Macmillan, 2016
ISBN 10 : 0230293395
ISBN 13 : 9780230293397
Neuf
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Etat : New. Population aging is a powerful megatrend affecting many countries around the world. This demographic shift has vast effects on societies, economies and businesses, and thus also for the advertising industry. Advertising in the Aging Society presents an insight into advertising practitioners and consumers in Japan. Num Pages: 155 pages, biography. BIC Classification: 1FPJ; KJSA. Category: (P) Professional & Vocational. Dimension: 216 x 140 x 11. Weight in Grams: 358. . 2016. 1st ed. 2016. Hardcover. . . . . Books ship from the US and Ireland. N° de réf. du vendeur V9780230293397
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Advertising in the Aging Society
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Etat : New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Michael Prieler is Associate Professor in the School of Communication at Hallym University, South Korea. Before this, he worked and studied for several years in Japan. His research focuses on media representations of gender, race/ethnicity, and older people. N° de réf. du vendeur 121191000
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Advertising in the Aging Society
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Buch. Etat : Neu. This item is printed on demand - Print on Demand Titel. Neuware -Population aging is a powerful megatrend affecting many countries around the world. This demographic shift has vast effects on societies, economies and businesses, and thus also for the advertising industry. Advertising in the Aging Society presents insights from a large-scale content analysis as well as questionnaire surveys among advertising practitioners and consumers in Japan. As the most aged society in the world, Japan lends itself as particularly suitable to study the implications of population aging. This book shows that older people, and especially older women, are highly underrepresented in advertising and are generally portrayed in stereotypical, albeit not necessarily unfavorable ways. This is despite the fact that advertising practitioners have a generally positive view towards using older models, even though only for an older target audience. Finally the book explore how both younger and older consumers perceive the representation of older people in advertising as stereotypical and partly negative, and are willing to boycott companies portraying older people negatively.Springer-Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 180 pp. Englisch. N° de réf. du vendeur 9780230293397
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Advertising in the Aging Society : Understanding Representations, Practitioners, and Consumers in Japan
Edité par
Palgrave Macmillan, 2016
ISBN 10 : 0230293395
ISBN 13 : 9780230293397
Neuf
Couverture rigide
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Buch. Etat : Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Population aging is a powerful megatrend affecting many countries around the world. This demographic shift has vast effects on societies, economies and businesses, and thus also for the advertising industry. Advertising in the Aging Society presents insights from a large-scale content analysis as well as questionnaire surveys among advertising practitioners and consumers in Japan. As the most aged society in the world, Japan lends itself as particularly suitable to study the implications of population aging. This book shows that older people, and especially older women, are highly underrepresented in advertising and are generally portrayed in stereotypical, albeit not necessarily unfavorable ways. This is despite the fact that advertising practitioners have a generally positive view towards using older models, even though only for an older target audience. Finally the book explore how both younger and older consumers perceive the representation of older people in advertising as stereotypical and partly negative, and are willing to boycott companies portraying older people negatively. N° de réf. du vendeur 9780230293397
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