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Defending Your Brand: How Smart Companies Use Defensive Strategy to Deal with Competitive Attacks - Couverture rigide
Synopsis
Here Calkins shows business how to create and maintain a defensive strategy including: how to understand and get competitive intelligence; how to determine if your brand or company is at risk; how to create a defensive strategy; limiting risk and preventing a trial; understanding your own IP as a weapon - and much more.
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À propos de l?auteur
Tim Calkins is clinical professor of marketing at Northwestern University's Kellogg School of Management and co-academic director of Kellogg's branding program. He is the managing director of Class5 Consulting, a marketing strategy firm and has been quoted in Businessweek, Newsweek, the Financial Times, The Wall Street Journal and The New York Times. He lives in Evanston, IL.
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- ÉditeurPalgrave Macmillan
- Date d'édition2012
- ISBN 10 0230340342
- ISBN 13 9780230340343
- ReliureRelié
- Langueanglais
- Nombre de pages294
- Coordonnées du fabricantnon disponible
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Defending Your Brand: How Smart Companies use Defensive Strategy to Deal with Competitive Attacks
Edité par
Palgrave Macmillan, 2012
ISBN 10 : 0230340342
ISBN 13 : 9780230340343
Ancien ou d'occasion
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Defending Your Brand: How Smart Companies Use Defensive Strategy to Deal with Competitive Attacks
Edité par
Palgrave MacMillan, 2012
ISBN 10 : 0230340342
ISBN 13 : 9780230340343
Ancien ou d'occasion
Couverture rigide
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Defending Your Brand: How Smart Companies Use Defensive Strategy to Deal with Competitive Attacks
Edité par
Palgrave MacMillan, 2012
ISBN 10 : 0230340342
ISBN 13 : 9780230340343
Ancien ou d'occasion
Couverture rigide
Vendeur : ThriftBooks-Atlanta, AUSTELL, GA, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Hardcover. Etat : As New. No Jacket. Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less 1.1. N° de réf. du vendeur G0230340342I2N00
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Defending Your Brand : How Smart Companies Use Defensive Strategy to Deal with Competitive Attacks
Edité par
Palgrave Macmillan, 2012
ISBN 10 : 0230340342
ISBN 13 : 9780230340343
Ancien ou d'occasion
Couverture rigide
Vendeur : Better World Books, Mishawaka, IN, Etats-Unis
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Defending Your Brand : How Smart Companies Use Defensive Strategy to Deal with Competitive Attacks
Edité par
Palgrave Macmillan, 2012
ISBN 10 : 0230340342
ISBN 13 : 9780230340343
Ancien ou d'occasion
Couverture rigide
Vendeur : Better World Books, Mishawaka, IN, Etats-Unis
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Etat : Very Good. 2012th Edition. Used book that is in excellent condition. May show signs of wear or have minor defects. N° de réf. du vendeur 6544520-6
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Defending Your Brand: How Smart Companies use Defensive Strategy to Deal with Competitive Attacks
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Springer, 2012
ISBN 10 : 0230340342
ISBN 13 : 9780230340343
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Defending Your Brand: How Smart Companies use Defensive Strategy to Deal with Competitive Attacks
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Springer, 2012
ISBN 10 : 0230340342
ISBN 13 : 9780230340343
Ancien ou d'occasion
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Defending Your Brand: How Smart Companies use Defensive Strategy to Deal with Competitive Attacks
Edité par
Palgrave Macmillan, 2012
ISBN 10 : 0230340342
ISBN 13 : 9780230340343
Ancien ou d'occasion
Couverture rigide
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Defending Your Brand: How Smart Companies use Defensive Strategy to Deal with Competitive Attacks
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Defending Your Brand: How Smart Companies use Defensive Strategy to Deal with Competitive Attacks
Edité par
Palgrave Macmillan, 2012
ISBN 10 : 0230340342
ISBN 13 : 9780230340343
Ancien ou d'occasion
Couverture rigide
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