We First: How Brands and Consumers Use Social Media to Build a Better World - Couverture souple

Mainwaring, Simon

 
9780230341630: We First: How Brands and Consumers Use Social Media to Build a Better World
Couverture souple
ISBN 10 : 0230341632 ISBN 13 : 9780230341630
Editeur : Palgrave Macmillan, 2012

Synopsis

Combining social media tools with socially conscious brands, the two major trendsshaping tomorrow's consumer climate, Simon Mainwaring presents a visionary new model for companies and organizations to maximize both their own visibility and their contribution to the greater good. He shows how brands can leverage social media to build consumer goodwill, loyalty and profit, as well as how consumers can use their new social networking power to drive sustainable change in the business world. Using case studies from Procter & Gamble, Pepsi, Wal-Mart, Starbucks, Toyota, Nike, Patagonia, and more, as well as the latest in social business technology, Mainwaring offers an actionable blueprint for prosperity and renewal that speaks to marketers and consumers alike.

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À propos de l?auteur

Simon Mainwaring is founder and President of We First, a brand consulting firm that helps companies use social media to build communities, profits and positive impact. An award-winning advertising creative director, influential blogger and international speaker, he is a member of the General Mills Digital Advisory Board, the Advisory Board of the Center for Public Diplomacy at the USC Annenberg School, Ad Age's Power150 and is an Expert Blogger for Fast Company.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Palgrave Macmillan
Date d'édition
2012
Langue
anglais
ISBN 10 
0230341632
ISBN 13 
9780230341630
Reliure
Broché
Nombre de pages
256
Coordonnées du fabricant
non disponible
Personne responsable
non disponible

Autres éditions populaires du même titre

9780230110267: We First: How Brands and Consumers Use Social Media To Build a Better World

Edition présentée

ISBN 10 :  0230110266 ISBN 13 :  9780230110267
Editeur : Palgrave Macmillan, 2011
Couverture rigide