Masters of Disaster: The Ten Commandments of Damage Control - Couverture rigide

Lehane, Christopher; Fabiani, Mark; Guttentag, Bill

Couverture rigide

ISBN 10 : 0230341802 ISBN 13 : 9780230341807

Editeur : Palgrave Macmillan, 2012

Synopsis

PR gurus and top political advisors Mark Fabiani and Chris Lehane show PR professionals, brand managers and political operatives how to bullet-proof any marketing campaign - and clean up any crisis.

A propos du livre

À propos de l?auteur

CHRISTOPHER LEHANE and MARK FABIANI run a crisis communications firm, Fabiani and Lehane, that has represented global Fortune 500 companies, high profile CEOs, elected officials, celebrities and athletes. They made a name for themselves working for individuals and companies mired in scandal, from Lance Armstrong on the comeback trail to Goldman Sachs in the wake of the financial crisis. Previously, they worked for the Clinton White House where they were called Masters of Disaster by Newsweek magazine for their part in a 'rapid-response' team employed by to respond to the increasing number of investigations of the Clinton Administration. Both authors were previously Deputy Campaign Manager for Al Gore's presidential campaign in 2000 and Special Counsel to the President during the Clinton administration. BILL GUTTENTAG is a two-time Oscar-winning documentary and feature film writer-producer-director. His 2003 Oscar was for the documentary Twin Towers.

Détails de l'édition

• Éditeur: Palgrave Macmillan
• Date d'édition: 2012
• Langue: anglais
• ISBN 10: 0230341802
• ISBN 13: 9780230341807
• Reliure: Relié
• Nombre de pages: 256
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible