Winning at Innovation: The A-To-F Model - Couverture rigide

Kotler, Philip

Couverture rigide

ISBN 10 : 0230343430 ISBN 13 : 9780230343436

Editeur : Palgrave Macmillan, 2011

Synopsis

Innovation is a responsibility normally assigned to R&D departments but this is not enough. Companies need a systematic framework so innovation can occur at different levels of the organization. The world's leading expert in marketing and innovation Philip Kotler, and Fernando Trias de Bes together present a revolutionary model for innovation.

A propos du livre

À propos de l'auteur

Fernando Trías de Bes is an Economist, Associate Professor of Marketing Management at ESADE Business School in Barcelona, Spain, and the founder of Salvetti Llombart, a consulting firm specialised in Innovation and Market Research. He has spoken at numerous international events, such as the European Marketing Forum, the Western Europe Marketing Forum, ExpoManagement Congress, JavaExpo, and the World Apparel Convention, among others. He has published 14 books of management and fiction, including The Little Black Book of Entrepreneurship, Lateral Marketing: New Techniques for Finding Breakthrough Ideas which he co-authored with Philip Kotler, and Good Luck: Creating the Conditions for Success in Life and Business - written with Alex Rovira, and sold 4 million copies worldwide.

Philip Kotler (M.A., University of Chicago, Ph.D., M.I.T.) is the S. C. Johnson Distinguished Professor of International Marketing at the Kellogg School of Management, Northwestern University. He has published Marketing Management, 14th edition, Lateral Marketing, and 50 other books. His research covers strategic marketing, innovation, and corporate social responsibility. He has consulted GE, IBM, Apple, Honeywell, Ford, and many other companies. He has also consulted non-profit and government organizations. Professor Kotler is the recipient of 14 honorary degrees from abroad. He has been described by his profession as a Legend in Marketing.

Détails de l'édition

• Éditeur: Palgrave Macmillan
• Date d'édition: 2011
• Langue: anglais
• ISBN 10: 0230343430
• ISBN 13: 9780230343436
• Reliure: Relié
• Nombre de pages: 292
• Coordonnées du fabricant: non disponible
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