Corporate communication is an increasingly powerful strategic tool for connecting with a company's stakeholders. This book features contributions from leading international academics, combining a strong theoretical grounding and the latest research with a practical, managerial focus. Ideal for students and practitioners of corporate communications.
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ROSSELLA GAMBETTI is Assistant Professor of Corporate and Marketing Communication at the Università Cattolica del Sacro Cuore in Milan, Italy.
STEVE QUIGLEY is an Associate Professor of Public Relations at Boston University, USA.
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