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Marketing to the Ageing Consumer: The Secrets to Building an Age-Friendly Business - Couverture rigide

Stroud, D.; Walker, K.

 
9780230378193: Marketing to the Ageing Consumer: The Secrets to Building an Age-Friendly Business
Couverture rigide
ISBN 10 : 0230378196 ISBN 13 : 9780230378193
Editeur : Palgrave Macmillan, 2013

Synopsis

Understand the impact of a global ageing population on how products are bought, and the effect this has on how to market and advertise these products and services to the older generation of consumers. Contains models for companies to evaluate the success of their own strategies, with tools for improving their age-friendly marketing campaigns.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

DICK STROUD is author of The 50-Plus Market, a pioneering book about marketing to older consumers. He is the founder and MD of the marketing consultancy 20plus30, which works exclusively in understanding and targeting older consumers. Dick's early career was in IT, working for IBM and PA Management Consultants. His first book, Internet Strategies, was published by Palgrave Macmillan and became the leading textbook in digital business theory. In addition to consulting, Dick was a visiting lecturer at the London Business School.

KIM WALKER is the founder and CEO of Silver, a business consultancy that helps companies leverage the opportunities presented by the ageing demographic. An Australian by birth, Kim spent most of his early career in the advertising industry holding top management positions with global agencies in Hong Kong, New York, Tokyo and across the Asia-Pacific region from Singapore, where he is based. Silver is Kim's third pioneering venture. The first was a strategic planning consultancy in Japan, which he later sold to Aegis PLC. He is Founder & Chairman of Aprais, the global leader of B2B company performance evaluations

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Palgrave Macmillan
Date d'édition
2013
Langue
anglais
ISBN 10 
0230378196
ISBN 13 
9780230378193
Reliure
Relié
Nombre de pages
263
Coordonnées du fabricant
Springer Nature Customer Service Center GmbH
ProductSafety@springernature.com

Europaplatz 3,69115 Heidelberg, Germany
Heidelberg
69115
Allemagne

Autres éditions populaires du même titre

9781349350957: Marketing to the Ageing Consumer: The Secrets to Building an Age-Friendly Business

Edition présentée

ISBN 10 :  1349350958 ISBN 13 :  9781349350957
Editeur : Palgrave Macmillan, 2013
Couverture souple