Managing Green Issues - Couverture rigide

Curtin, T.

Couverture rigide

ISBN 10 : 023050003X ISBN 13 : 9780230500037

Editeur : Palgrave Macmillan, 2006

Synopsis

Green issues have a large impact on how an organization is seen and huge implications for the organization's success, brand values and the sales decisions of consumers towards its products. This thoroughly updated practical book guides the modern organization on how to channel environmental issues to gain competitive advantage.

A propos du livre

À propos de l'auteur

TOM CURTIN has worked for a number of companies in Public Relations and Corporate Communications. He now runs his own consultancy company, Green Issues, which specializes in the management of green issues, and he is a freelance business writer and journalist. He is a visiting professor at the International Institute for Management Development (IMD) in Switzerland. Tom has also lectured on Public Relations at the Universities of Bournemouth and Brighton.

For more information visit the website at www.curtinandco.com

Détails de l'édition

• Éditeur: Palgrave Macmillan
• Date d'édition: 2006
• Langue: anglais
• ISBN 10: 023050003X
• ISBN 13: 9780230500037
• Reliure: Relié
• Numéro d'édition: 2
• Nombre de pages: 221
• Coordonnées du fabricant: Koei Tecmo; https://plaion.com/; ; Embracer Platz 1; H�fen; 6604; Autriche