Strategic Operations Management: A Value Chain Approach - Couverture souple

Walters, David

 
9780230507654: Strategic Operations Management: A Value Chain Approach

Synopsis

The value chain framework has made its way to the forefront of management thought as a powerful analysis tool for strategic planning. Its ultimate goal is to maximize value creation while minimizing costs. In this book David Walters applies the framework to strategic decision making in the field of operations management.

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À propos de l?auteur

DAVID WALTERS is Professor of Marketing and Head of the Business Department in the Division of Economic and Financial Studies at Macquarie University in Sydney, Australia.; MARK RAINBIRD is Managing Director of AWA Ltd, a computer service company operating Australia wide.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.