Global Innovation Management: A Strategic Approach - Couverture souple

Westland, J. Christopher

 
9780230524910: Global Innovation Management: A Strategic Approach
Couverture souple
ISBN 10 : 0230524915 ISBN 13 : 9780230524910
Editeur : Palgrave Macmillan, 2008

Synopsis

Innovation has become the 21st century's industrial religion, and successful innovation and management are essential for a ompany's productivity. This comprehensive textbook provides a step-by-step guide to understanding, motivating and managing creative people, and offers methods for composing business models and competitive strategies to maximize return. It is unique in its provision of tools for raising capital for innovation and calculating financial risk. Global case studies, covering a diverse range of companies, make this an ideal companion for students of innovation management on business management, technological innovation or specialist engineering management courses. Also available is a companion website with extra features to accompany the text, please take a look by clicking below - http://www.palgrave.com/business/westland/index.asp

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À propos de l'auteur

J. Christopher Westland is Professor and Head of the Department of Information and Decision Sciences at the University of Illinois at Chicago. He has professional experience in the US as a certified public accountant and as a consultant in information services in the US, Europe, Latin America and Asia.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Palgrave Macmillan
Date d'édition
2008
Langue
anglais
ISBN 10 
0230524915
ISBN 13 
9780230524910
Reliure
Broché
Nombre de pages
432
Coordonnées du fabricant
non disponible
Personne responsable
Koch-Chemie GmbH
https://www.koch-chemie.com

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