Integrated Brand Marketing and Measuring Returns - Couverture rigide

Couverture rigide

ISBN 10 : 0230577342 ISBN 13 : 9780230577343

Editeur : Palgrave Macmillan, 2010

Synopsis

A successful marketing manager needs to be able to use different media channels to reach specific audiences, and know through campaign research and evaluation, how the component parts of integrated brand marketing are working. This book explores this criteria.

A propos du livre

À propos de l'auteur

PHILIP J. KITCHEN, PhD. Chair of Strategic Marketing at Hull University Business School, UK; Affiliated Professor, School of Business, University of Rennes; Editor of the Journal of Marketing Communications. He has published 12 books and over 100 papers in leading journals around the world. Listed as one of the 'The Top 50 Gurus who have influenced the Future of Marketing' in, Marketing Business, 2003. Fellow of CIM, RSA, HEA; and Member of the ALCS, Institute of Marketing Science, Institute of Directors (UK).

Détails de l'édition

• Éditeur: Palgrave Macmillan
• Date d'édition: 2010
• Langue: anglais
• ISBN 10: 0230577342
• ISBN 13: 9780230577343
• Reliure: Relié
• Nombre de pages: 199
• Éditeur: Kitchen P.
• Coordonnées du fabricant: non disponible
• Personne responsable: Koch-Chemie GmbH; https://www.koch-chemie.com ; ; Einsteinstr. 42; Unna; 59423; Allemagne