Scenario Planning: The Link Between Future and Strategy - Couverture rigide

Lindgren, Mats; Bandhold, H.

Couverture rigide

ISBN 10 : 0230579191 ISBN 13 : 9780230579194

Editeur : Palgrave Macmillan, 2009

Synopsis

Recent research in the field of business strategy has shown that strategic flexibility can be achieved through a scenario planning perspective for long-term competition and performance. The authors have drawn upon examples and case studies to develop a new model for scenario planning that is closely integrated with strategy and innovation.

A propos du livre

À propos de l'auteur

MATS LINDGREN is founding partner and CEO of Kairos Future Group, the leading future strategist in Northern Europe, where he heads is research division. He is a frequent international speaker on various topics and has spoken in more than 15 countries in Europe, North America and Asia, including US, UK, Spain, France, China, Japan and India. He is author or co-author of more than a dozen books, including The MeWe Generation (Bookhouse Publishing 2005) and Beyond Mobile (Palgrave Macmillan, 2002). He holds a doctoral degree in business administration and specializes in strategic management in turbulent business environments.

HANS BANDHOLD is a senior partner at Kairos Future and head of its strategy division. He has a broad experience of helping public and private organizations with future analysis and strategic orientation. Hans is the architect behind TAIDA-Lab, a unique setting where executives together with future strategists identify and evaluate strategies that meet future demands. He is also a frequent speaker and teacher within the area of scenario planning.

Détails de l'édition

• Éditeur: Palgrave Macmillan
• Date d'édition: 2009
• Langue: anglais
• ISBN 10: 0230579191
• ISBN 13: 9780230579194
• Reliure: Relié
• Nombre de pages: 216
• Coordonnées du fabricant: Springer Nature Customer Service Center GmbH; ProductSafety@springernature.com; ; Europaplatz 3,69115 Heidelberg, Germany; Heidelberg; 69115; Allemagne